Strategic Creative Studio
Helping brands clarify their vision, communicate complex ideas, define strategic goals, tell compelling visual stories, and bring ideas to life.
CAPABILITIES
AREAS OF EXPERTISE
Branding
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Logos
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Mood Boards
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Creative Development
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Business Cards & Letterhead
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Brand Standards & Guidelines
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Positioning
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Voice / Tone
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Messaging
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Special Event Branding
Stategy
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Creative Direction
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Analytics and SEO
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Competitive Analysis
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Marketing
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Ideation
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Advertising
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Sales Funnels
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List Growing
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Content Development
Execution
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Print
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Packaging
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Web Design & Development
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Social Media
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Video
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Experiential
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Podcasts
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eLearning
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Presentations
PORTFOLIO
EXPERIENCE
2010-2025
CREATIVE DIRECTOR
& STRATEGIST
Provide creative insights and development of brand identity. Partner with clients to achieve goals across multiple platforms, focusing on marketing, investor pitch decks, advertising, presentations, social media, web development, search engine optimization, infographics, signage, and creative collateral.
Deliver high-quality creative under tight deadlines. Use analytics and performance insights to evaluate engagement and optimize content effectiveness. Translate complex ideas and technical concepts into clear, visually engaging communication for diverse audiences.
2009-2010
CREATIVE SERVICES MANAGER
Led creative strategy for key new business initiatives. Oversaw development and execution of new brand campaign for the Media Sales division. Created trade
show and event identity as well as supporting collateral materials. Developed multimedia kiosk for NYC lobby. Managed national meetings and events. Wrote scripts for on-air commercials and sizzle reels. Produced video and flash product demos. Produced and art directed photo and video shoots.
2005-2009
DIRECTOR
PRESENTATION DESIGN
2003-2005
SENIOR DESIGNER
Oversaw development of creative materials for new product launches. Supported President, New Business Development, Advanced Engineering, Government Relations and Executive teams with creative and presentation needs. Responsible for project management. Led eLearning initiative. Created presentations, website visuals and marketing materials for business class services.
Supported a national sales and marketing
division of over 300 people. Created compelling sales materials, presentations, event collateral, sell sheets, email blasts, mailers and templates. Provided creative support to C-suite executives, board of director meetings, and all business-to-business events. Collaborated with other departments to create 360° integrated marketing campaigns and partnerships. Built and managed Sharepoint intranet site as well as national digital asset management system.
2001-2003
DIGITAL MEDIA PROJECT LEADER / GRAPHIC DESIGNER
Collaborated with subject matter experts to write, edit, proofread, and design all publishable materials. Generated templates, style sheets, and best practices guidelines. Designed Flash multimedia content for websites and presentations. Designed presentations for Chief Technical Officer.
1998-2001
OPERATIONS SPECIALIST
Supported division communications and meetings. Tracked internal and external revenue and managed P&L accounts. Managed student records database and generated reports for management. Organized national meetings, travel, and special events.
CONTACT
Need help bringing your vision to life? Please reach out to discuss your next project or big idea.